Why would I choose an investment in diamond jewellery? | BNT Diamonds
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Why would I choose an investment in diamond jewellery?

22 Jul 21
  • How did the jewellery market do last year?
  • What does that mean for my investment in diamond jewellery?
  • What should I keep in mind when researching my investment?

Diamonds are a great addition to every portfolio, no matter which form you choose. As it stands, however, it might be the perfect time to choose an investment in diamond jewellery and enjoy both their intrinsic and sentimental value. How did diamond jewellery do last year? What should I take into account when choosing the prefect piece?


How did the jewellery market do last year?

Both diamond giant De Beers and world-renowned jeweller Tiffany and Co posted booming sales in diamond jewellery for 2017. Tiffany and Co registered a staggering 15% increase in sales last year to $1 billion, resulting in a 53% increase in net earnings. The company saw its income rise to $142 million, compared to $93 million the previous year. De Beers registered an all-time high in consumer demand around the globe, with a 2% increase over the previous year.

The global increase in demand for diamond jewellery was particularly noticeable in the USA, where diamond jewellery has long since been highly valued, and in growing economies such as Mainland China, Hong Kong, Japan and India.


What does that mean for my investment in diamond jewellery?

The surge in demand for diamond jewellery globally illustrates a booming market perfect for investing. Diamond experts around the world expect the current surge in diamond jewellery consumption to continue this year and well into the following years, based on the emotional appeal they have, growing economies and the diamond industry’s continuous investments into innovation. That means that your investment in diamond jewellery is part of an expanding market where its value will continue to rise for years to come as demand is likely to keep increasing.

Moreover, since diamond jewellery is also a sentimental investment, you will be able to enjoy it or pass it down as a gift to someone else even in times of slight market fluctuations.

What should I keep in mind when researching my investment?

When choosing your investment in diamond jewellery, take care to not be swayed by the aesthetic value of the piece. Although a jewellery investment should be something you like, looks are not everything in this case. Take care to choose a piece with diamonds of sufficiently high quality to make for a smart investment. Because of this investment value, it is a smart move to find a jeweller with experience in investment diamonds or investments in diamond jewellery. They will be able to guide you every step of the way in your decision and make sure that your investment is sound. Lastly, choose your retailer very carefully. Make sure you know where the diamonds come from and that you get the most profitable price.

Where can I find an investment in diamond jewellery perfect for my investment plan? Who can help me find the perfect investment piece? Contact the diamond investment experts at BNT Diamonds for guidance.

Fabienne Rauw
About Fabienne Rauw
BNT Diamonds Antwerp

Fabienne, manager of the German market is able to guide every client with finding the right jewel. She takes care of most of the German orders, but also takes other task on her plate. Thanks to her six years of experience at BNT Diamonds she acquainted well with the product and the marketing around it. Her degree in PR ensures that BNT Diamonds is well presented across all media channels. For anyone looking into a new investment opportunity, Fabienne is the perfect guide in this process. No question will be left unanswered, and she will help you every step of the way.

With this article, BNT Diamonds strives to inform you thoroughly about investing in diamonds. No investment can be guaranteed to be without risk or fully according to your expectations. That is why we recommend to research the risks and aspects of investing in diamond properly to ensure that you make the right choice for your portfolio.