- Who is De Beers?
- How did De Beers establish the prices within the diamond market?
- What does that mean to the rest of the diamond industry?
The diamond industry was almost entirely controlled by the diamond giant De Beers in the last century, with 80% of all rough diamonds in the world in their possession. They thereby attempted to monitor global demand and therefore also the prices. These days the De Beers share has been reduced to 20%. The current world leader Alrosa has taken over their leading position with 28% of the diamond market. How has the price of the diamond evolved? What role does De Beers still play today?