First things first: it is always a good time to buy high-quality natural diamonds and natural diamond jewelry as a store of value. But some moments are better than others.
Like blue-chip stocks, higher-end diamonds are a smart investment that have withstood the test of time, increasing in value steadily over the years and weathering the inevitable price fluctuations inherent to every market. And like smart investors in the equities markets, those in search of tangible assets who identify the conditions for a temporary downturn can also recognize an opportunity to acquire a fundamentally strong asset at a favorable price. The global pandemic created just such an opportunity.
The outbreak of the Covid-19 pandemic had a significant impact on the diamond industry, forced retailers to close their shops and obliged consumers to stay home and cancel their wedding plans. As a result, demand for diamonds – as well as for most goods and services – fell sharply.