- Cooperation between HRD Antwerp and Chow Tai Seng.
- Trust building is essential.
HRD Antwerp opened mid-December the first Centre of Excellence in Shanghai (China), during an economic mission to China and South-Korea, led by the city of Antwerp. It is in cooperation with Chow Tai Seng (CTS). This partner has about 2.100 retail stores, spread across 23 provinces in China and also distributes the “Love 100 Antwerp”, a diamond design designed by the Belgian company Exelco.
Purchasing loose diamonds and the importance of certification
The Centre of Excellence will only offer diamond jewels and loose diamonds for sale that have been certified by HRD Antwerp. Synthetic diamonds being sold as natural ones is a serious problem in China. Ari Epstein from the Antwerp World Diamond Centre (AWDC) stated that many devices that can discern visibly indistinguishable fake diamonds from real ones, have already been sold from Antwerp. For HRD Antwerp it is a unique opportunity to obtain a foothold in one of the most prominent markets, thus the spokesperson.