Common mistakes you can make when buying a diamond

  • Combine offline searching with online purchasing.
  • Pay attention to the quality of the diamond cut when buying a diamond.
  • The hidden depth of a diamond.

More and more shops such as clothing and shoe stores are confronted with a new trend: offline searching and online purchasing. Jewellers, too, are affected by this. BNT Diamonds would like to offer a solution by offering you this combination: physical showrooms and an online shop. This ensures that you can avoid making these common mistakes when buying a diamond. 

Pay attention to the cut quality when buying a diamond

A common mistake when buying a diamond is paying not enough attention to the details of the cut quality of your diamond. The ‘cut’ is more difficult to define than colour or clarity and is therefore often ignored or misrepresented. If a jeweller presents you with a limited selection of (investment) diamonds, you will probably opt for the diamond with the best cut quality. You have then chosen the best cut diamond available, but this does not necessarily mean that it is a well cut diamond. BNT Diamonds offers you a large online selection, where you can select your preferred parameters and thus make the best choice.

The hidden depth of a diamond

Under the ‘cut quality’ parameter, you also need to consider the width and depth of your investment diamond. (Too) deep cut diamonds carry a lot of their carat weight hidden in their depths, rather than in their width. This way, a diamond of 1.5 ct can appear similar in size to a 1.2 ct diamond, while the price of this deep cut diamond will not differ significantly. Of course, when the proportion of a diamond is below par (too deep or to shallow), the diamond will score low on the parameter ‘symmetry’. Buying a diamond at a local jeweller is thus not without risk. The online jeweller BNT Diamonds gives you the opportunity to compare different types of diamonds with each other, with corresponding specifications.

Would you like to receive advice when buying a diamond? Feel free to contact our experts, visit our online store or visit our physical store in Antwerp, the diamond capital of the world.

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Author: Daan Deruyter
Source: BAUNAT

With this article, BAUNAT strives to inform you thoroughly about investing in diamonds. No investment can be guaranteed to be without risk or fully according to your expectations. That is why we recommend to research the risks and aspects of investing in diamond properly to ensure that you make the right choice for your portfolio.


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