Positive trend in investment plans and investment… | BNT Diamonds
Investing plan

Tentative positive trend for investment plans and investment diamonds

13 Jul 21
  • Belgian tentatively starts to invest.
  • Marketing campaigns try to stimulate this trend.
  • Alongside investment plans, it might be worth taking investment diamonds into consideration.

Just as Hugo Claus taught his people to read, Belfius expert Marc Raisère is trying to teach the Belgian people to invest. The number of Belgians that begin to invest has been increasing continuously. We can begin to speak of a trend, though the step from saving to investing is made very hesitantly.

Marketing campaigns

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Several banks try to kindle this evolution with well thought-out marketing campaigns. Radio commercials were aired the past months to convince unswayable savers to consider alternatives for the savings account.

Isabeau De Cleen, spokeswoman for Axa banks, sees two remarkable evolutions in the savings behaviour of the Belgian people: “On the one hand you have families who keep their money in the current account instead of the savings account. More and more clients, on the other hand, opt for investments as an alternative to fixed-income products.”

The main reason for the hesitant steps towards investment products is the lack of time and knowledge amongst the savers. People who wish to invest need to devote some time to get familiar with the various options and investment products or need to search for a good and reliable advisor on the matter. This is why investment plans from banks are rather popular. With such plans, not much effort is required from the investor, apart from a monthly deduction, but adequate returns are guaranteed based on the investor’s profile. It is an easy investment product to enter into and thus suitable for investors with little time and knowledge. The selection of funds to invest in is made by the bank and thus the entrance threshold is lowered.

“By spreading the amount over multiple moments of purchase, we try to obtain a better average buying-in price than with a “one shot” and this should generate a higher yield.”, says Jeroen Petrus, spokesman for BNP Parisbas Fortis. Other banks share this opinion. Key Trade bank states they have seen a doubling in the amount of investment plans. KBC reports a growth of 40%. Remarkable is that 15% of such investors is not investing for themselves, but for their children or grandchildren.

Alternative investment diamond

Diamond expert BNT Diamonds also communicates a positive evolution. Steven Boelens, founder, says: “Because of the persistent low yield of classic savings plans, more and more investors are looking for alternatives. Investment diamonds increasingly come into the picture since it entails a low risk, similar to savings plans. The yield, however, is much more profitable.”

In case of questions, do not hesitate to contact our investment specialists.

Want to read more on investment diamonds?

Fabienne Rauw
About Fabienne Rauw
BNT Diamonds Antwerp

Fabienne, manager of the German market is able to guide every client with finding the right jewel. She takes care of most of the German orders, but also takes other task on her plate. Thanks to her six years of experience at BNT Diamonds she acquainted well with the product and the marketing around it. Her degree in PR ensures that BNT Diamonds is well presented across all media channels. For anyone looking into a new investment opportunity, Fabienne is the perfect guide in this process. No question will be left unanswered, and she will help you every step of the way.

With this article, BNT Diamonds strives to inform you thoroughly about investing in diamonds. No investment can be guaranteed to be without risk or fully according to your expectations. That is why we recommend to research the risks and aspects of investing in diamond properly to ensure that you make the right choice for your portfolio.